Industry
Telecommunication
Location
China
Number of Employees
500 - 1,000 employees
CLIENT OVERVIEW
A rapidly growing global travel technology company partnered with Avomind to hire a Country Growth & Marketing Strategy leader to drive its expansion in China.
With operations spanning more than 200 international destinations, the company required a commercially minded professional who could combine local market expertise with the ability to collaborate effectively in a global, English-speaking environment.
Despite evolving hiring requirements, a competitive talent market, and a lengthy recruitment process, Avomind delivered a strong pipeline of qualified candidates through a flexible, consultative search strategy tailored to the Chinese market.
CHALLENGE
Hiring a senior commercial leader in China presented several recruitment challenges.
While there was initial interest from the market, many candidates did not possess the English proficiency required for effective collaboration with international stakeholders. Among those who met the language requirements, some were hesitant to pursue the opportunity due to competing offers or uncertainty around the long-term role.
Throughout the search, the client's hiring priorities continued to evolve, requiring ongoing adjustments to the ideal candidate profile and sourcing strategy. Candidate response rates were also relatively low, making pipeline generation more demanding than a typical executive search.
Additionally, the interview process moved at a slower pace than the market, increasing the likelihood of candidate drop-off. Combined with a compensation package that was less competitive than similar opportunities, attracting and retaining top talent required a highly strategic recruitment approach.
SOLUTION
Avomind partnered closely with the hiring team, maintaining regular calibration sessions to ensure the search strategy remained aligned with changing business priorities.
To maximize the available talent pool, we proactively sourced candidates across multiple channels while expanding the search beyond direct competitors to include professionals from adjacent industries with strong commercial, growth, and market expansion experience.
English communication skills were evaluated early in the screening process, allowing the hiring team to focus interview efforts on candidates who could thrive in an international business environment.
Recognizing the extended hiring timeline, we maintained frequent communication with shortlisted candidates, providing regular updates, managing expectations, and sustaining engagement throughout every stage of the process.
Beyond compensation, we positioned the opportunity around the company's international culture, rapid global growth, and long-term career potential—helping increase candidate interest and strengthen the overall employer value proposition.
OUTCOME
Through proactive sourcing, continuous market calibration, and strong candidate engagement, Avomind helped the client maintain hiring momentum despite evolving requirements and a highly competitive talent market. Our consultative approach ensured the hiring team received a consistent pipeline of qualified candidates while minimizing candidate drop-off throughout a lengthy recruitment process.
Key outcomes included:
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Successfully supported the search for a Country Growth & Marketing Strategy leader in China.
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Built a consistent pipeline of qualified commercial and growth professionals despite low market response rates.
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Improved interview quality by prioritizing English proficiency during the initial screening process.
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Expanded the talent pool by identifying candidates from adjacent industries with transferable commercial and growth experience.
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Adapted the sourcing strategy continuously as hiring requirements evolved.
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Maintained strong candidate engagement throughout a lengthy hiring process, reducing the risk of candidate drop-off.
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Increased candidate interest by positioning the company's international culture, global growth, and long-term career opportunities beyond compensation.