Industry
Media & Advertising
Location
Singapore, Indonesia & Thailand
Number of Employees
1,000 - 2,000
CLIENT OVERVIEW
A global advertising technology company partnered with Avomind to build its commercial leadership team and accelerate expansion across the Asia-Pacific region.
Operating an AI-powered omnichannel advertising platform for the open internet, the company connects premium publishers and advertisers across display, video, connected TV, mobile, and web. With approximately 1,700 employees and a presence in more than 30 countries, it had already established a strong international footprint.
\
To translate its global capabilities into sustainable regional growth, the company needed experienced sales leaders who could establish its presence in key Southeast Asian markets, develop strong local partnerships, and build the foundations for future commercial teams.
CHALLENGE
Expanding across Asia-Pacific required more than simply hiring experienced sales professionals. The company needed its first senior commercial leaders in Singapore, Thailand, and Indonesia, three distinct markets with different business environments, customer expectations, and talent landscapes.
As the first team members in their respective locations, the successful candidates would need to operate with significant independence. They had to introduce the company to local advertisers and partners, build trusted relationships from the ground up, and create early commercial momentum without relying on an established in-market team.
The ideal candidates therefore required a rare combination of local market knowledge, strong advertising industry networks, proven sales leadership, and an entrepreneurial mindset. They also needed to collaborate effectively with international stakeholders while adapting the company’s global strategy to local market conditions.
Identifying professionals who met these requirements across three markets demanded a highly targeted and locally informed recruitment approach.
SOLUTION
Avomind partnered closely with the company to lead the search for sales leadership talent across Singapore, Thailand, and Indonesia.
We began by mapping the relevant talent landscape in each market, identifying senior commercial professionals across advertising technology, digital media, marketing technology, and adjacent industries. This market-specific approach enabled us to build targeted candidate pipelines while accounting for the different commercial dynamics and talent availability within each country.
Candidates were assessed not only on their sales performance and industry experience but also on their ability to launch operations, build strategic relationships, and create structure in an early-stage market environment.
Throughout the process, we maintained close alignment with the company’s global hiring stakeholders, continuously calibrating the candidate profile and sharing local market insights. We also positioned the opportunity around its international platform, ambitious APAC growth plans, and the candidates’ potential to shape the company’s presence in their respective markets.
OUTCOME
Through targeted market mapping, proactive candidate engagement, and a search strategy tailored to each country, Avomind helped the company establish sales leadership across three strategically important Southeast Asian markets.
These appointments strengthened the company’s regional commercial capabilities and provided the local expertise required to accelerate its APAC expansion.
Key outcomes included:
-
Successfully appointed sales leaders in Singapore, Thailand, and Indonesia.
-
Established commercial leadership in three priority Southeast Asian markets.
-
Strengthened relationships with local advertisers, publishers, and strategic partners.
-
Accelerated market entry and commercial development across the region.
-
Created a strong foundation for building and scaling future in-market sales teams.
-
Enabled faster, more sustainable growth throughout Asia-Pacific.