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Case Study

Scaling a Performance Marketing Agency’s Growth Through Strategic Recruitment in Germany

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Industry Symbol

Industry

Advertising Services

Location Symbol

Location

Mannheim, Germany

Number of Employees Symbol

Number of Employees

11 - 50 employees

CLIENT OVERVIEW

The client is an innovative performance marketing agency based in Mannheim, Germany, employing between 50 and 100 people. Known for its data-driven campaigns and creative approach, the agency had been experiencing rapid organic growth, attracting new clients and expanding its project portfolio. While this growth was a positive sign of the agency’s market position, it also created a pressing need to scale the internal team in order to maintain service quality and deliver on client expectations.

 

The agency recognized that hiring the right talent quickly would be critical to supporting ongoing projects and sustaining momentum. They needed specialized professionals capable of executing high-level performance marketing and ad campaigns, while also fitting into their fast-moving, collaborative culture. Without strategic support, the risk of project delays or overburdening existing employees was high.

 

To address these challenges, the agency partnered with Avomind to design a recruitment strategy that could balance speed, quality, and cultural fit, ensuring that the right professionals were brought on board efficiently and effectively.

CHALLENGE

The agency’s rapid growth created a complex hiring challenge. As the client base expanded, projects increased in both volume and complexity, requiring highly skilled professionals who could take ownership of campaigns from start to finish. Finding candidates with the right combination of analytical, technical, and creative skills was particularly difficult given the competitive market for performance marketing talent.

 

Time was also a critical factor. The agency needed to hire multiple professionals simultaneously to prevent bottlenecks and ensure deadlines were met. At the same time, every hire had to align with the company culture, which emphasizes innovation, agility, and collaboration. Any misalignment could impact team dynamics and overall performance.

In short, the agency faced a dual challenge: hire quickly to meet growth demands, while ensuring that each new team member had the skills, experience, and cultural fit necessary to thrive in a fast-paced, high-performing environment.

SOLUTION

Avomind implemented a structured recruitment approach tailored to the agency’s needs.

 

  • Rapid sourcing and shortlisting: We leveraged our global network to identify candidates with specialized experience in performance marketing and ad campaign management. Within 24 hours, we delivered a curated list of pre-vetted candidates ready for interviews.

 

  • Streamlined hiring process: From interview coordination to offer negotiation, we managed every step to ensure speed without compromising quality.

 

  • Onboarding support: We provided guidance to integrate new hires smoothly into the team, ensuring immediate productivity and alignment with the company’s culture.

 

This approach allowed the agency to fill multiple critical roles quickly, reducing hiring time while maintaining quality and cultural fit.

OUTCOME

The results were immediate and measurable. Multiple key hires joined the agency within weeks, expanding capacity and enabling the team to manage increased client demand effectively. Projects continued to be delivered on time, and the quality of work remained high, maintaining client satisfaction and confidence.

 

Time-to-hire was dramatically reduced compared to the agency’s internal processes, allowing the company to sustain growth without disruption. New hires were productive from the start and integrated seamlessly into the collaborative, high-performance culture of the agency.

 

Overall, Avomind’s targeted recruitment strategy enabled the agency to continue its rapid growth trajectory while maintaining operational efficiency and team cohesion. The partnership not only addressed immediate staffing needs but also provided a framework for future talent acquisition as the agency scales further.

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