Industry
Medical Equipment Manufacturing
Location
USA
Number of Employees
10,001+ employees
CLIENT OVERVIEW
Our client is a global leader in the manufacturing of dental medical devices, renowned for their innovation and high-quality standards in the Medical Equipment Manufacturing industry. Headquartered in the USA, this powerhouse employs over 10,000 professionals worldwide and provides cutting-edge medical technologies that enhance healthcare outcomes globally.
CHALLENGE
As the company sought to expand its footprint into Europe, Germany stood out as a critical market due to its size and influence in the healthcare sector. However, the client faced a significant obstacle: there was a pronounced shortage of qualified sales talent specialized in dental and medical devices within the German market. Moreover, the company had no established presence in Germany, making it difficult to tap into local networks or brand recognition to attract top talent.
This lack of local infrastructure and market insight created a pressing challenge. The company needed to build a strong, reliable sales team from scratch—quickly and efficiently—to capitalize on emerging opportunities and meet increasing demand. Without the right people on the ground, their ambitious expansion plans risked stalling before they could truly begin.
SOLUTION
Recognizing the complexity and urgency of the situation, Avomind partnered closely with the client to develop a bespoke recruitment strategy focused on delivering tangible results in the German market. We combined our global reach with local expertise to source top-tier sales professionals who not only possessed deep industry knowledge but also understood the nuances of the German healthcare and regulatory environment.
Our recruitment efforts targeted key metropolitan hubs—Berlin, Munich, and Cologne—strategically chosen for their vibrant commercial ecosystems and strong healthcare sectors. This multi-city approach ensured that the client could build a geographically diverse sales force capable of reaching a broad spectrum of customers across Germany.
Leveraging our extensive network and specialized market knowledge, Avomind rapidly identified and engaged experienced sales representatives with proven success in medical device sales. By prioritizing candidates who were fluent in German and familiar with the local medical landscape, we helped the client secure professionals who could hit the ground running and start building crucial relationships immediately.
The efficiency of our process was paramount. Through meticulous screening and personalized candidate engagement, we delivered qualified candidates swiftly, allowing the client to onboard multiple sales representatives within just a few weeks. This speed to market was critical in helping the client establish a foothold ahead of competitors.
OUTCOME
Thanks to Avomind’s targeted and agile recruitment approach, the client successfully hired several experienced sales representatives across Berlin, Munich, and Cologne. This newly formed local sales force quickly became instrumental in driving the company’s growth in Germany.
With dedicated professionals representing their products locally, the client was able to forge strong partnerships with healthcare providers, dental clinics, and distributors. Their enhanced presence bolstered brand awareness and credibility, enabling them to respond rapidly to customer needs and regulatory changes.
Most importantly, the client’s investment in local talent translated directly into accelerated sales growth and market penetration. What began as a challenging talent shortage became a story of successful expansion and sustainable development in one of Europe’s most competitive healthcare markets.