Industry
Consumer Goods
Location
Asia Pacific
Number of Employees
11 – 50 employees
CLIENT OVERVIEW
Our client is a premium consumer goods company with deep roots in a long-standing family tradition of quality and craftsmanship. Originating in Japan in the early 19th century, the business evolved from seafood harvesting into a globally recognized brand within the pet food industry. Today, the company is known for its high-quality products, made from carefully selected ingredients and designed to promote the health and well-being of pets.
With a growing international footprint and increasing global demand, the company has expanded beyond its home market into multiple regions, including North America and Asia-Pacific. Despite its strong brand recognition and product quality, the organization operates with a relatively lean structure of 11 to 50 employees in the Asia-Pacific region, requiring efficient and scalable approaches to support continued growth.
As the company accelerated its international expansion, building strong local commercial teams became a top priority. Establishing leadership presence and strengthening relationships with distributors and retail partners across different markets required targeted hiring across multiple seniority levels.
CHALLENGE
The company’s expansion strategy relied heavily on developing robust commercial structures in new and existing markets. This required hiring experienced Country Managers to lead regional operations, Key Account Managers to manage strategic retail and distribution relationships, and junior business development professionals to support market penetration and growth.
Operating with a lean team created immediate pressure on internal resources. The company needed to scale hiring quickly without the capacity to build a large in-house recruitment function. Each role required a high level of precision in candidate selection, as every hire would have a direct and visible impact on market performance.
The diversity of roles added complexity to the hiring process. Country Manager positions required senior leaders with experience in market entry, team building, and regional strategy execution. Key Account Managers needed strong commercial capabilities and established relationships with distributors or retail partners. Junior business development roles required candidates with growth potential, adaptability, and the ability to operate in fast-paced environments.
In addition, hiring across the Asia-Pacific region introduced varying market conditions, talent availability, and cultural considerations. Identifying candidates who could represent the brand effectively while navigating local business environments required a nuanced and highly targeted approach.
The company needed a recruitment solution that could provide both strategic and operational support, enabling rapid hiring across multiple markets while maintaining consistency in quality and alignment with the brand’s values.
SOLUTION
Avomind partnered with the client through an embedded recruitment model, integrating dedicated recruiters directly into the company’s hiring processes. This approach allowed Avomind to function as an extension of the internal team, providing immediate recruitment capacity while maintaining close alignment with leadership and business objectives.
The embedded recruiters worked closely with key stakeholders to develop a deep understanding of the company’s brand positioning, product offering, and growth strategy across the Asia-Pacific region. This enabled them to represent the organization authentically in the market and engage candidates with a clear and compelling narrative.
Each role was approached with a tailored search strategy. For Country Manager positions, Avomind targeted senior professionals with proven experience in launching and scaling markets, as well as managing distributor networks and regional operations. For Key Account Manager roles, the focus was on candidates with strong commercial track records and existing relationships within relevant retail or distribution channels. Junior business development roles were filled by identifying high-potential candidates with the drive and adaptability required to support rapid growth.
Avomind implemented proactive talent mapping and direct outreach strategies across multiple markets, engaging both active and passive candidates. Special attention was given to cultural fit, ensuring that candidates aligned not only with role requirements but also with the company’s long-standing commitment to quality and customer trust.
Throughout the engagement, Avomind maintained close communication with the client, providing regular updates, market insights, and candidate feedback. This collaborative approach allowed for continuous refinement of hiring strategies and ensured efficient decision-making across different regions.
By embedding directly into the organization, Avomind was able to deliver a flexible and scalable recruitment solution that adapted to evolving hiring needs.
OUTCOME
The embedded recruitment partnership enabled the company to successfully build and strengthen its commercial teams across the Asia-Pacific region. By integrating seamlessly into the internal structure, Avomind provided the additional capacity needed to support rapid expansion without increasing operational complexity.
The company was able to secure strong candidates for Country Manager roles, establishing local leadership in key markets and creating a solid foundation for regional growth. Key Account Managers were brought on board to manage and expand relationships with distributors and retail partners, directly contributing to increased market penetration. At the same time, junior business development hires added momentum to the company’s growth efforts, supporting day-to-day commercial activities and pipeline development.
Beyond individual hires, the partnership helped create a more structured and scalable approach to recruitment. The company benefited from improved visibility into talent markets, more consistent hiring processes, and a stronger employer presence across the region.
Ultimately, Avomind’s embedded recruitment model enabled the client to scale efficiently while maintaining the quality and integrity associated with its brand. By providing both strategic guidance and hands-on execution, Avomind supported the company’s continued international growth and its ability to bring premium products to new markets around the world.