Industry
Computer &
Network Security
Location
Belgium, Germany & Netherlands
Number of Employees
201 – 500 employees
CLIENT OVERVIEW
Our client is a fast-growing company operating in the computer and network security sector, with a clear mission to make Europe a safer place to do business. By combining practical, no-nonsense cybersecurity solutions with tailored insurance offerings for small and medium-sized enterprises, the organization provides a unique and highly relevant value proposition in an increasingly risk-sensitive market.
With a workforce of 201 to 500 employees, the company has established a strong presence across several European locations. Headquartered in The Hague in the Netherlands, it also operates key offices in Berlin and Duisburg in Germany, as well as in Oostkamp, Belgium. This multi-country footprint reflects both its growth ambitions and the rising demand for cybersecurity and risk management solutions across the region.
As the company expanded its commercial activities, it became clear that scaling its sales and business development teams across multiple countries would be critical to sustaining momentum.
CHALLENGE
The company’s growth strategy was heavily dependent on building strong, locally embedded commercial teams capable of driving customer acquisition and expanding partnerships across different European markets. This required hiring sales and business development professionals who not only understood cybersecurity and insurance solutions, but who could also operate effectively within their respective local markets.
The hiring demand quickly increased across both the Netherlands and Germany, with a particular need for candidates fluent in Dutch and German. These roles required individuals who could engage with SME clients, communicate complex cybersecurity concepts in a clear and accessible way, and build long-term, trust-based relationships.
At the same time, the company faced the challenge of managing recruitment across multiple offices and regions, each with its own talent market dynamics. Internal recruitment resources were limited, and scaling the in-house team quickly enough to meet demand was not feasible without compromising efficiency or candidate quality.
In addition, the profiles required were highly competitive. Sales professionals with experience in cybersecurity, SaaS, or insurance, combined with strong local language skills, were in high demand and often not actively looking for new opportunities. Reaching and engaging these candidates required a proactive and highly targeted approach.
The company needed a recruitment solution that could increase hiring capacity immediately, operate seamlessly across multiple regions, and deliver consistent results without adding operational complexity.
SOLUTION
Avomind partnered with the client through an embedded recruitment model, integrating dedicated recruiters directly into the company’s hiring processes. Rather than functioning as an external vendor, the embedded team became a natural extension of the internal talent acquisition function, working closely with hiring managers and leadership across different offices.
From the outset, Avomind focused on building a deep understanding of the company’s commercial strategy, value proposition, and ideal candidate profiles. This allowed the embedded recruiters to represent the company authentically in the market and engage candidates with credibility and clarity.
Operating across the Netherlands, Germany, and Belgium, the embedded team managed end-to-end recruitment for sales and business development roles in both Dutch and German-speaking markets. This included defining role requirements, conducting targeted talent mapping, and proactively approaching candidates with relevant industry backgrounds.
Particular emphasis was placed on identifying individuals with experience in cybersecurity, SaaS, or adjacent sectors, as well as strong communication skills and the ability to translate technical solutions into business value for SME clients. Language capabilities were a critical factor, and the search strategy was carefully tailored to ensure alignment with regional requirements.
By working closely with internal stakeholders, Avomind ensured that recruitment processes remained efficient and aligned across all locations. Continuous feedback loops, market insights, and candidate data were shared with the client to refine hiring strategies and improve conversion rates.
The embedded model provided immediate scalability, allowing the company to increase hiring output without the delays associated with building additional internal recruitment infrastructure.
OUTCOME
Through the embedded recruitment partnership, the company successfully scaled its commercial hiring efforts across multiple European markets.
The integration of Avomind’s recruiters into the internal team created a seamless hiring experience, enabling faster decision-making and improved collaboration between recruiters and hiring managers.
The company gained access to strong pipelines of qualified sales and business development professionals in both Dutch- and German-speaking regions. This allowed them to fill critical roles more efficiently while maintaining a high standard of candidate quality and cultural fit.
By focusing on proactive sourcing and direct engagement with passive candidates, Avomind helped the client reach talent that would have been difficult to access through traditional recruitment methods. This was particularly valuable in a competitive market where experienced commercial professionals are in high demand.
Beyond individual hires, the partnership contributed to a more structured and scalable recruitment function. The company was able to align hiring processes across offices, improve consistency in candidate evaluation, and build a stronger employer presence in key talent markets.
Ultimately, the embedded recruitment model enabled the client to accelerate its commercial expansion across Europe, strengthen its sales capabilities, and continue delivering its mission of making businesses more secure in an increasingly complex digital landscape.