Industry
Advertising Services
Location
Berlin
Number of Employees
50 - 200 employees
CLIENT OVERVIEW
The client is an established marketing agency with a strong presence in Germany and across Europe. Headquartered in Berlin, the agency employs between 200 and 300 full-time professionals and delivers integrated marketing services for a broad portfolio of clients.
Operating in a highly competitive and fast-moving industry, the agency combines creative excellence with performance-driven marketing capabilities. As the organization continued to grow in scale and complexity, leadership recognized the need to strengthen its executive structure to support sustainable operations and future expansion.
CHALLENGE
With continued growth across markets and service lines, the agency reached a point where operational complexity began to increase significantly. While the existing leadership team remained deeply involved in client strategy and business development, day-to-day operational oversight required dedicated executive ownership.
The agency therefore set out to hire a Chief Operating Officer (COO) who could professionalize internal processes, improve operational efficiency, and support the leadership team in scaling the organization. The role demanded a rare combination of strategic thinking, hands-on operational experience, and a deep understanding of agency environments.
In addition, cultural fit was critical. The COO needed to integrate into an established leadership team, align with the agency’s creative culture, and build trust across departments while driving operational rigor.
SOLUTION
Avomind partnered closely with the agency’s founders and senior leadership to define the scope and expectations of the COO role. Together, the teams aligned on key priorities, including operational excellence, cross-functional collaboration, and long-term scalability.
Based on this alignment, Avomind conducted a targeted executive search, focusing on senior operational leaders with proven experience in marketing agencies or similarly dynamic, project-based organizations. Candidates were assessed not only on their operational track record, but also on leadership style, change management capabilities, and cultural alignment with a creative, people-centric organization.
Avomind managed the end-to-end hiring process, ensuring clear communication, structured evaluations, and close alignment between all stakeholders throughout the selection phase.
OUTCOME
The agency successfully hired a highly experienced COO who brought immediate structure and clarity to operational processes. The new executive strengthened internal coordination, improved decision-making frameworks, and enabled the leadership team to focus more strongly on strategic growth and client relationships.
With the COO in place, the agency was better positioned to scale its operations across Germany and Europe while maintaining quality, culture, and efficiency. This case demonstrates Avomind’s ability to support leadership-level hiring for growing organizations, delivering executive talent that drives long-term operational impact.