Industry
Advertising Services
Location
UK & USA
Number of Employees
11 - 50 employees
CLIENT OVERVIEW
The client is an international media company specializing in advertising and content solutions for the fitness and gym industry. Operating across the UK and the United States, the company employs approximately 500 full-time professionals and partners with large gym chains and fitness brands to deliver targeted media placements at scale.
As part of its international growth strategy, the company identified the DACH region as a key expansion market. Entering this market required not only local sales expertise, but also strong leadership capable of building a regional sales organization from the ground up.
CHALLENGE
To successfully establish its presence in the DACH region, the company needed to hire a Head of Sales DACH who could take full ownership of regional market entry and growth. The role required a rare combination of strategic leadership, hands-on sales execution, and deep understanding of local market dynamics within media and advertising.
The ideal candidate needed to build and lead a sales team, develop partnerships with gym operators and advertisers, and align regional activities with the company’s global commercial strategy. In addition, the role demanded strong cultural alignment and the ability to operate independently while coordinating closely with leadership teams in the UK and the US.
Finding a senior sales leader with both regional expertise and experience scaling sales organizations in a competitive media environment presented a significant challenge.
SOLUTION
Avomind partnered closely with the client’s senior leadership to define the scope, responsibilities, and success metrics for the Head of Sales DACH role. Together, the teams aligned on market entry priorities, leadership expectations, and the balance between strategic planning and hands-on execution required in the early stages.
Based on this alignment, Avomind conducted a targeted executive search focused on senior sales leaders with proven experience in media, advertising, or adjacent industries, and with strong knowledge of the DACH market. Candidates were assessed on their ability to build sales structures, manage key accounts, and drive revenue growth in new markets.
Avomind managed the end-to-end process, ensuring rigorous candidate evaluation, efficient interview coordination, and close alignment between regional and global stakeholders throughout the hiring journey.
OUTCOME
The engagement resulted in the successful hire of a highly experienced Head of Sales DACH who quickly assumed responsibility for regional sales strategy and execution. The new leader began building the local sales organization, established initial partnerships, and laid the foundation for sustainable revenue growth in the DACH market.
With a strong regional sales leader in place, the company was well positioned to scale its presence across Germany, Austria, and Switzerland while maintaining alignment with its global commercial vision. This case demonstrates Avomind’s ability to support international market expansion by delivering senior commercial leadership in strategically important regions.