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Case Study

Nurturing Growth in the Baby Products Market: Expanding Across Southeast Asia

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Consumer Goods



Jakarta, Singapore, Bangkok, Kuala Lumpur, Manila


Number of Employees

100 - 500


Our client, a regional D2C manufacturer and supplier of baby products, has established a strong presence in Jakarta, Singapore, Bangkok, Kuala Lumpur, and Manila. Operating within the consumer goods industry, the company has 100 to 500 employees.


While the client had successfully penetrated the Indonesian market, expanding operations into new countries presented unique challenges. The company sought to establish a foothold in Thailand, Malaysia, Vietnam, and the Philippines, each with its own cultural nuances and business dynamics. The challenge was to assemble the initial teams in these countries, encompassing various roles, to kickstart the expansion and navigate the intricacies of each local market.


Avomind approached this challenge with a comprehensive strategy, recognizing the unique cultural and market intricacies of each SEA country. Collaborating closely with the client, our team conducted in-depth consultations to understand the specific requirements and preferences of the local markets. Avomind successfully hired the initial teams, strategically placing emphasis on roles essential for market entry, such as Sales, Marketing, Operations, and Customer Support. The recruitment process involved identifying candidates with a deep understanding of the consumer landscape in their respective countries and a passion for promoting baby products.

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